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Small Business Management: Launching and Growing Entrepreneurial Ventures + Printed Access Card - Longenecker, Justin G./ Petty, J. William/ Palich, Leslie E./ Moore, Carlos W.

Small Business Management: Launching And Growing Entrepreneurial Ventures + Printed Access Card

por Longenecker, Justin G. ; Petty, J. William ; Palich, Leslie E. ; Moore, Carlos W.

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Formato: Tapa dura (Hardcover)
Editorial: Cengage Learning
Tema: BUSINESS & ECONOMICS / Human Resources & Personnel Management, BUSINESS & ECONOMICS / Management
Tags: Small business, Management
Idioma: Inglés
Estado: Nuevo
ISBN: 0324827830
ISBN 13: 9780324827835
Precio: US$ 204,28
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Resumen del libro
Publisher Summary 1
Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago. This edition's SMALL BUSINESS MANAGEMENT ONLINE student Web site and Small Business and Entrepreneurship Resource Center help provide the valuable understanding students will rely upon throughout their entire business careers.
 


Tabla de Contenidos del libro
Preface xiii
About the Authors xxiii
Part 1 Entrepreneurship: A World of Opportunity
1(58)
The Entrepreneurial Life
2(29)
In the Spotlight: Bridgecreek
2(2)
Entrepreneurship and Small Business
4(2)
Who are the Entrepreneurs?
4(1)
What is Small Business?
5(1)
Entrepreneurial Opportunities
6(3)
Three Success Stories
6(3)
So You Want to Be an Entrepreneur
9(5)
Living the Dream The Entrepreneurial Gene
10(1)
Making Meaning
10(1)
Develop Financial Wealth
11(1)
Be Your Own Boss
12(1)
Escape a Bad Situation
12(1)
Enjoy Satisfying Work
13(1)
Finding Fulfillment
13(1)
The Many Varieties of Entrepreneurship
14(3)
Founder Entrepreneurs versus Other Business Owners and Franchisees
14(1)
High-Potential Ventures versus Attractive Small Firms and Microbusinesses
14(1)
Artisan versus Opportunistic Entrepreneurs
15(1)
Women Entrepreneurs
15(1)
Living the Dream Stand Your Ground
16(1)
Entrepreneurial Teams
17(1)
The Competitive Edge of Entrepreneurs
17(3)
Customer Focus
17(1)
Quality Performance
18(1)
Integrity and Responsibility
18(1)
Innovation and Globalization
18(1)
Special Niche
19(1)
Getting Started
20(3)
Age and Entrepreneurial Opportunity
20(1)
Characteristics of Successful Entrepreneurs
21(1)
The Importance of Mentors
22(1)
Success in Business and Success in Life
23(3)
Beginning with the End in Mind
24(1)
Winning the Wrong Game
24(1)
Crafting a Worthy Legacy
25(1)
Where to from Here
26(5)
Entrepreneurial Integrity and Ethics
31(28)
In the Video Spotlight: Joseph's Lite Cookies
31(1)
Integrity and Entrepreneurship
32(1)
What is Integrity?
32(1)
Integrity and the Interests of Major Stakeholders
33(10)
Promoting the Owners' Interests
34(2)
Caring about Customers
36(1)
Valuing Employees
37(1)
Living the Dream Integrity is Serious Business
38(1)
Social Responsibility and Small Business
39(2)
Governmental Laws and Regulations
41(1)
Living the Dream Not-So-Sweet Surrender
42(1)
The Challenges and Benefits of Acting with Integrity
43(2)
The Vulnerability of Small Companies
43(1)
The Integrity Edge
44(1)
Integrity in an Expanding Economy
45(2)
Integrity and the Internet
45(1)
International Issues of Integrity
46(1)
Building a Business with Integrity
47(5)
The Foundations of Integrity
47(1)
Leading with Integrity
48(1)
A Supportive Organizational Culture
48(1)
Better Business Bureaus
49(2)
An Ethical Decision-Making Process
51(1)
Social Entrepreneurship: A Fast-Emerging Trend
52(7)
The Burden of Environmentalism
53(1)
The Potential of Environmentalism
54(5)
Part 2 Starting from Scratch or Joining an Existing Business
59(88)
Getting Started
60(33)
In the Spotlight: Hanover Community Bank
60(2)
Coming up with Startup Ideas
62(5)
Types of Startup Ideas
62(2)
Common Sources of Startup Ideas
64(3)
Using Innovative Thinking to Generate Business Ideas
67(4)
Living the Dream The U.S. Military Gives Fly Fishermen a Fighting Chance
70(1)
Using Internal and External Analyses to Identify Business Ideas
71(6)
Outside-In Analysis
71(3)
Inside-Out Analysis
74(1)
Integrating Internal and External Analyses
75(2)
Selecting Strategies That Capture Opportunities
77(6)
Broad-Based Strategy Options
77(2)
Focus Strategies
79(2)
Living the Dream A Niche Market That is Out of This World
81(2)
Is Your Startup Idea Feasible?
83(3)
Market Potential
84(1)
Industry Attractiveness
85(1)
New Venture Leadership
86(1)
Looking Forward
86(7)
Franchising and Buyouts
93(27)
In the Spotlight: Country Place Living: Doing Well While Doing Good
93(1)
What is Franchising?
94(3)
Living the Dream Choosing Franchising
95(1)
Franchising Options
95(1)
The Impact of Franchising
96(1)
The Pros and Cons of Franchising
97(6)
The Pros
97(3)
The Cons
100(2)
The Costs of Being a Franchisee
102(1)
Evaluating Franchise Opportunities
103(8)
Selecting a Franchise
103(1)
Investigating the Potential Franchise
103(4)
Living the Dream Knowing Jack
107(1)
Becoming a Franchisor
108(2)
Legal Issues in Franchising
110(1)
Buying an Existing Business
111(9)
Reasons for Buying an Existing Business
111(1)
Finding a Business to Buy
112(1)
Investigating and Evaluating Available Businesses
112(2)
Living the Dream Do Your Homework
114(1)
Valuing the Business
115(1)
Nonquantitative Factors in Valuing a Business
115(1)
Negotiating and Closing the Deal
116(4)
The Family Business
120(27)
In the Spotlight: Groeter's Ice Cream
120(1)
What is a Family Business?
121(4)
Why Should Anyone Care about Families in Business?
121(1)
Family and Business Overlap
122(1)
Advantages of a Family Business
123(2)
Disadvantages of a Family Business
125(1)
Family Business Momentum
125(4)
The Founder's Imprint on the Family Business Culture
126(1)
The Commitment of Family Members
126(2)
Why Should Anyone Care about Commitment?
128(1)
Family Roles and Relationships
129(5)
Mom or Dad, the Founder
129(1)
Co-Preneurs
130(1)
Sons and Daughters
130(1)
Sibling Cooperation, Sibling Rivalry
131(1)
Living the Dream Developing Ventures and Contributing to Communities
132(1)
In-Law in and Out of the Business
133(1)
The Entrepreneur's Spouse
133(1)
The Need for Good Management in the Family Firm
134(3)
Nonfamily Employees in a Family Firm
135(1)
Family Retreats
135(1)
Family Councils
136(1)
Family Business Constitutions
137(1)
The Process of Leadership Succession
137(10)
Available Family Talent
138(1)
Stages in the Process of Succession
139(1)
Reluctant Parents and Ambitious Children
140(1)
Transfer of Ownership
141(6)
Part 3 Developing the New Venture Business Plan
147(214)
The Business Plan: Visualizing the Dream
148(27)
In the Spotlight: Stella & Dot
148(1)
An Overview of the Business Plan
149(4)
The Purpose of a Business Plan
149(1)
Do You Really Need a Business Plan?
150(2)
How Much Planning?
152(1)
Preparing a Business Plan
153(10)
The Content and Format of a Business Plan
153(8)
Making an Effective Written Presentation
161(2)
Presenting the Business Plan to Investors
163(5)
The Investor's Short Attention Span
164(1)
Business Plan Features That Attract or Repel Investors
164(1)
Living the Dream College Students Write Business Plans, Too
165(1)
Resources for Business Plan Preparation
165(1)
Computer-Aided Business Planning
166(1)
Professional Assistance in Business Planning
167(1)
Keeping the Right Perspective
168(7)
The Marketing Plan
175(25)
In the Spotlight: Spira
175(1)
What is Small Business Marketing?
176(3)
Marketing Philosophies Make a Difference
177(1)
A Consumer Orientation---The Right Choice
177(2)
The Formal Marketing Plan
179(4)
Market Analysis
179(1)
The Competition
180(1)
Marketing Strategy
180(3)
Marketing Research for the New Venture
183(6)
The Nature of Marketing Research
184(1)
Living the Dream Market Driven Restoration
184(1)
Steps in the Marketing Research Process
185(4)
Understanding Potential Target Markets
189(4)
Market Segmentation and Its Variables
190(1)
Marketing Strategies Based on Segmentation Considerations
190(3)
Estimating Market Potential
193(7)
The Sales Forecast
193(1)
Limitations to Forecasting
194(1)
The Forecasting Process
195(5)
The Human Resources Plan: Managers, Owners, Allies, and Directors
200(30)
In the Video Spotlight: Biosite, Inc.
200(1)
Building a Management Team
201(4)
Achieving Balance
202(1)
Living the Dream Friends in Fashion
203(1)
Expanding Social Networks
204(1)
Specifying Structure
205(1)
Choosing a Legal Form of Organization
205(8)
The Sole Proprietorship Option
205(2)
The Partnership Option
207(3)
The C Corporation Option
210(1)
Living the Dream The Pain Potential of Partnerships
211(2)
Criteria for Choosing an Organizational Form
213(3)
Specialized Forms of Organization
216(2)
Forming Strategic Alliances
218(4)
Strategic Alliances with Large Companies
218(2)
Strategic Alliances with Small Companies
220(1)
Setting Up and Maintaining Successful Strategic Alliances
220(2)
Making the Most of a Board of Directors
222(8)
Contributions of Directors
222(1)
Selection of Directors
223(1)
Compensation of Directors
224(1)
An Alternative: An Advisory Council
224(6)
The Location Plan
230(28)
In the Spotlight: Vintage Advertising in the 21st Century
230(1)
Locating the Brick-and-Mortar Startup
231(8)
The Importance of the Location Decision
232(1)
Key Factors in Selecting a Good Location
233(2)
Living the Dream There's Something Fishy about This Location
235(4)
Designing and Equipping the Physical Facilities
239(2)
Challenges in Designing the Physical Facilities
239(1)
Challenges in Equipping the Physical Facilities
239(2)
Business Image
241(1)
Locating the Startup in the Entrepreneur's Home
241(3)
The Attraction of Home-Based Businesses
242(1)
The Challenges of Home-Based Businesses
243(1)
Technology and Home-Based Businesses
244(1)
Locating the Startup on the Internet
244(14)
Living the Dream Home Is Where the Heart Is---And Sometimes the Business, as Well
245(1)
What Is E-Commerce?
245(1)
Benefits of E-Commerce to Startups
246(1)
E-Commerce Business Models
246(6)
Internet-Based Businesses and the Part-Time Startup Advantage
252(6)
Understanding a Firm's Financial Statements
258(28)
In the Spotlight: The Hogan Group
258(2)
The Lemonade Girls
260(3)
Setting Up the Business
261(1)
Opening Day
261(1)
Collecting Accounts Receivable
262(1)
Strategic Planning for the Following Saturday
262(1)
The Second Saturday of Business
262(1)
The Income Statement
263(4)
The Balance Sheet
267(4)
Assets
268(1)
Debt and Equity
268(3)
Viewing the Income Statement and Balance Sheet Together
271(2)
The Cash Flow Statement
273(3)
Profits versus Cash Flows
273(1)
Measuring a Firm's Cash Flows
274(2)
Evaluating a Firm's Financial Performance
276(10)
Living the Dream Collect Early and Pay Later
277(1)
Gibert & Associates' Liquidity (Ability to Pay Its Debt)
277(1)
Gilbert & Associates' Profitability on Its Assets
278(2)
Gilbert & Associates' Debt
280(1)
Gilbert & Associates' Return on Equity
280(6)
Forecasting Financial Requirements
286(23)
In the Spotlight: Planning for Growth
286(1)
The Purpose and Need for Financial Forecasting
287(2)
Forecasting Profitability
289(2)
Forecasting Asset and Financing Requirements
291(7)
Living the Dream Surviving a Financial Crisis
292(2)
Determining Asset Requirements
294(1)
Determining Financing Requirements
295(3)
Forecasting Cash Flows
298(5)
Living the Dream The Problem with Unplanned Growth
299(1)
Pro Forma Statement of Cash Flows
300(1)
The Cash Budget
301(2)
Use Good Judgment When Forecasting
303(6)
A Firm's Sources of Financing
309(29)
In the Spotlight: J.W. Hulme Co.
309(1)
The Nature of a Firm and Its Financing Sources
310(2)
A Firm's Economic Potential
310(1)
Living the Dream Adapting to a New World of Finance
311(1)
Company Size and Maturity
312(1)
Types of Assets
312(1)
Owner Preferences for Debt or Equity
312(1)
Debt or Equity Financing?
312(5)
Potential Profitability
312(3)
Financial Risk
315(1)
Voting Control
316(1)
Sources of Financing
317(3)
Sources Close to Home
318(2)
Bank Financing
320(5)
Business Suppliers and Asset-Based Lenders
325(2)
Private Equity Investors
327(3)
Living the Dream On the Hunt
329(1)
The Government
330(2)
Where Else to Look
332(6)
Living the Dream Micro-Business Loans as a Financing Source
333(5)
Planning for the Harvest
338(23)
In the Spotlight: Letting Go Is Never Easy
338(1)
The Importance of the Harvest
339(1)
Methods of Harvesting a Business
339(11)
Selling the Firm
340(3)
Releasing the Firm's Cash Flows
343(1)
Living the Dream Sellers Offer Financing to Buyers
344(1)
Living the Dream Sale Gives PR Firm the Benefits of Becoming Employee-Owned
345(1)
Initial Public Offering (IPO)
346(2)
Private Placement
348(1)
Living the Dream Off-the-Grid IPOs
349(1)
Firm Valuation and the Harvest
350(2)
The Harvest Value
350(1)
The Method of Payment
351(1)
Developing an Effective Harvest Plan
352(4)
Anticipate the Harvest
352(1)
Expect Conflict---Emotional and Cultural
353(1)
Get Good Advice
353(1)
Living the Dream I'll Be Over Here If Anyone Needs Me
354(1)
Understand What Motivates You
355(1)
What's Next?
356(5)
Part 4 Focusing on the Customer: Marketing Growth Strategies
361(132)
Building Customer Relationships
362(27)
In the Video Spotlight: Rodgers Chevrolet
362(1)
What Is Customer Relationship Management?
363(3)
The Importance of CRM to the Small Firm
364(1)
Essential Materials for a CRM Program
365(1)
Creating Positive Transactional Relationships through Extraordinary Service
366(7)
Managing Customer Satisfaction
366(3)
Evaluating a Firm's Customer Service Health
369(1)
Living the Dream Pampering Customers by Telling Them to Go Away!
370(3)
Using Technology to Support Customer Relationship Management
373(3)
Building Customer Profiles for a CRM Program
376(2)
Living the Dream When You Care Enough to Ignore Your Customers
377(1)
Customers as Decision Makers
378(3)
Problem Recognition
378(1)
Information Search and Evaluation
379(1)
Purchase Decision
379(1)
Post-Purchase Evaluation
379(2)
Understanding Psychological Influences on Customers
381(1)
Needs
381(1)
Perceptions
381(1)
Motivations
382(1)
Attitudes
382(1)
Understanding Sociological Influences on Customers
382(7)
Culture
382(1)
Social Class
383(1)
Reference Groups
383(1)
Opinion Leaders
384(5)
Product and Supply Chain Management
389(29)
In the Video Spotlight: Horse.com
389(1)
To Grow or Not to Grow
390(1)
Innovation: A Path to Growth
391(5)
Competitive Advantage and Innovation
391(2)
Living the Dream Reinventing the Wheel---Entirely!
393(1)
Sustainability and Innovation
394(2)
The Product Life Cycle and New Product Development
396(2)
The Product Life Cycle
396(1)
The New Product Development Process
397(1)
Building the Total Product
398(6)
Branding
398(2)
Living the Dream Rapid Prototyping and Blinding Speed
400(2)
Packaging
402(1)
Labeling
403(1)
Warranties
403(1)
Product Strategy
404(2)
Product Marketing versus Service Marketing
404(2)
Product Strategy Options
406(1)
The Legal Environment
406(3)
Consumer Protection
406(1)
Protection of Marketing Assets
407(2)
Supply Chain Management
409(1)
Intermediaries
410(1)
Channels of Distribution
410(3)
The Scope of Physical Distribution
412(1)
Pulling the Pieces Together
413(5)
Pricing and Credit Decisions
418(22)
In the Video Spotlight: Nicole Miller
418(1)
Setting a Price
419(4)
Cost Determination for Pricing
419(1)
How Customer Demand Affects Pricing
420(1)
Living the Dream To Cut or Not to Cut
421(2)
Applying a Pricing System
423(3)
Break-Even Analysis
423(2)
Markup Pricing
425(1)
Selecting a Pricing Strategy
426(3)
Penetration Pricing
426(1)
Skimming Pricing
427(1)
Follow-the-Leader Pricing
427(1)
Variable Pricing
428(1)
Price Lining
428(1)
Pricing at What the Market Will Bear
428(1)
Some Final Notes on Pricing Strategies
428(1)
Living the Dream e-Business Pricing
429(1)
Offering Credit
429(3)
Benefits of Credit
429(1)
Factors That Affect Selling on Credit
430(1)
Types of Credit
431(1)
Trade Credit
432(1)
Managing the Credit Process
432(8)
Evaluation of Credit Applicants
433(1)
Sources of Credit Information
434(1)
Aging of Accounts Receivable
434(1)
Billing and Collection Procedures
435(1)
Credit Regulation
436(4)
Promotional Planning
440(24)
In the Spotlight: Foley's NY Pub & Restaurant
440(1)
The Communication Process in Promotion
441(2)
Determining the Promotional Budget
443(1)
Allocating a Percentage of Sales
443(1)
Deciding How Much Can Be Spared
443(1)
Spending as Much as the Competition Does
443(1)
Determining How Much Is Needed for Specific Results
444(1)
Personal Selling in the Small Firm
444(5)
The Importance of Product Knowledge
444(1)
The Sales Presentation
445(1)
Living the Dream The Making of a Great Salesperson
446(1)
Customer Goodwill and Relationship Selling
447(1)
Cost Control in Personal Selling
448(1)
The Compensation Program for Salespeople
448(1)
Advertising Practices for Small Firms
449(8)
Advertising Objectives
449(1)
Types of Advertising
450(1)
Obtaining Assistance with Advertising
450(1)
Frequency of Advertising
451(1)
Where to Advertise
451(1)
Web Advertising
452(5)
Sales Promotional Tools
457(7)
Specialties
457(1)
Trade Show Exhibits
458(1)
Publicity
458(1)
Living the Dream Experiential Marketing
459(1)
When to Use Sales Promotion
460(4)
Global Opportunities for Small Business
464(29)
In the Spotlight: New York Chocolatier Finds a Sweet Spot Far from Home
464(2)
Small Businesses as Global Enterprises
466(2)
The Forces Driving Global Businesses
468(8)
Expanding the Market
468(1)
Living the Dream Surf's Up, but Sales Are Down
469(3)
Gaining Access to Resources
472(1)
Cutting Costs
473(1)
Capitalizing on Special Features of Location
474(2)
Strategy Options for Global Firms
476(7)
Exporting
476(2)
Importing
478(1)
Living the Dream Importing Products Can Get Downright Dirty
479(1)
Foreign Licensing
480(1)
International Franchising
481(1)
International Strategic Alliances
481(1)
Locating Facilities Abroad
481(2)
Challenges to Global Businesses
483(2)
Political Risk
483(1)
Economic Risk
484(1)
Managerial Limitations
484(1)
Assistance for Global Enterprises
485(8)
Analyzing Markets and Planning Strategy
485(1)
Connecting with International Customers
486(1)
Financing
486(7)
Part 5 Managing Growth in the Small Business
493(130)
Professional Management in the Entrepreneurial Firm
494(27)
In the Video Spotlight: Goshow Architects
494(1)
Entrepreneurial Leadership
495(5)
What Is Leadership?
495(1)
Leadership Qualities of Founders
495(1)
What Makes a Leader Effective?
496(1)
Leadership Styles
496(2)
Leaders Shape the Culture of the Organization
498(1)
Living the Dream Nice Guys Finish Last...or So the Saying Goes
499(1)
Distinctive Characteristics of Small Firm Management
500(4)
Professional-Level Management
500(1)
Limitations of Founders as Managers
500(1)
Managerial Weakness in Small Firms
501(1)
Constraints That Hamper Management
501(1)
Firm Growth and Managerial Practices
502(2)
Managerial Responsibilities of Entrepreneurs
504(8)
Planning Activities
504(1)
Creating an Organizational Structure
505(1)
Understanding Informal Groups
506(1)
Delegating Authority
506(1)
Controlling Operations
507(1)
Communicating
508(1)
Living the Dream Dude, Where's My Ability to Communicate?
509(1)
Negotiating
510(2)
Personal Time Management
512(1)
The Problem of Time Pressure
512(1)
Time Savers for Busy Managers
512(1)
Outside Management Assistance
513(8)
The Need for Outside Assistance
513(1)
Sources of Management Assistance
514(7)
Managing Human Resources
521(26)
In the Spotlight: Some People Ask Too Many (Bad) Questions
521(1)
Recruiting Personnel
522(7)
The Need for Quality Employees
522(1)
The Lure of Entrepreneurial Firms
523(1)
Sources of Employees
524(2)
Living the Dream All A-Twitter about Recruiting
526(1)
Diversity in the Workforce
527(1)
Job Descriptions
528(1)
Evaluating Prospects and Selecting Employees
529(4)
Using Application Forms
529(1)
Interviewing the Applicant
529(2)
Checking References and Other Background Information
531(1)
Testing the Applicant
532(1)
Requiring Physical Examinations
533(1)
Training and Developing Employees
533(5)
Basic Components of Training and Development
533(1)
Orientation for New Personnel
534(1)
Training to Improve Quality
534(1)
Training of Nonmanagerial Employees
535(1)
From Training to Implementation
535(2)
Development of Managerial and Professional Employees
537(1)
Compensation and Incentives for Employees
538(2)
Wage and Salary Levels
538(1)
Financial Incentives
538(1)
Stock Incentives
539(1)
Employee Benefits
539(1)
Special Issues in Human Resource Management
540(7)
Co-Employment Agreements
540(1)
Legal Protection of Employees
541(1)
Labor Unions
542(1)
Formalizing Employer-Employee Relationships
542(1)
The Need for a Human Resource Manager
542(5)
Managing Operations
547(28)
In the Video Spotlight: Modern Postcard
547(1)
Competing with Operations
548(1)
The Operations Process
549(4)
Managing Operations in a Service Business
549(1)
Living the Dream Making the Most of Motown
550(1)
Types of Manufacturing Operations
551(1)
Capacity Considerations
552(1)
Planning and Scheduling
552(1)
Inventory Management and Operations
553(4)
Objectives of Inventory Management
554(1)
Inventory Cost Control
554(2)
Inventory Record-Keeping Systems
556(1)
Operations Management and Quality
557(5)
Quality as a Competitive Tool
557(1)
The Customer Focus of Quality Management
558(2)
``The Basic Seven'' Quality Tools
560(1)
Quality Assurance Using Inspection versus Poka-Yoke
560(1)
Statistical Methods of Quality Control
561(1)
International Certification for Quality Management
561(1)
Quality Management in Service Businesses
562(1)
Purchasing Policies and Practices
562(6)
The Importance of Purchasing
562(2)
Living the Dream Under Armour Finds Outsourcing Is ``No Sweat''
564(2)
Measuring Supplier Performance
566(1)
Building Good Relationships with Suppliers
566(1)
Forming Strategic Alliances
567(1)
Forecasting Supply Needs
567(1)
Using Information Systes
568(1)
Lean Production and Synchronous Management
568(7)
Lean Production
568(1)
Synchronous Management
569(6)
Managing the Firm's Assets
575(26)
In the Spotlight: Pacific Writing Instruments
575(1)
The Working-Capital Cycle
576(7)
The Timing and Size of Working-Capital Investments
577(1)
Examples of Working-Capital Management
578(5)
Managing Cash Flows
583(1)
Managing Accounts Receivable
584(3)
How Accounts Receivable Affect Cash
584(1)
The Life Cycle of Accounts Receivable
584(1)
Living the Dream Kindness Can Collect
585(2)
Accounts Receivable Financing
587(1)
Managing Inventory
587(2)
Reducing Inventory to Free Cash
588(1)
Monitoring Inventory
588(1)
Controlling Stockpiles
589(1)
Managing Accounts Payable
589(2)
Negotiation
589(1)
Timing
589(2)
Cash Conversion Period Revisited
591(1)
Capital Budgeting
591(1)
Capital Budgeting Techniques
592(3)
Capital Budgeting Analysis in Small Firms
595(6)
Managing Risk in the Small Business
601(22)
In the Spotlight: Leidenheimer Baking Company
601(2)
What Is Business Risk?
603(1)
Basic Types of Pure Risk
603(6)
Property Risks
603(2)
Liability Risks
605(3)
Personnel Risks
608(1)
Risk Management
609(4)
The Process of Risk Management
609(1)
Risk Management and the Small Business
610(2)
Living the Dream Crisis Averted
612(1)
Basic Principles of a Sound Insurance Program
613(2)
Common Types of Business Insurance
615(8)
Property and Casualty Insurance
615(2)
Life and Health Insurance
617(1)
Living the Dream Providing Health Care for Your Employees Can Be Frustrating---and Costly
618(5)
Cases
623(52)
Nau
623(3)
Joseph's Lite Cookies
626(2)
Firewire Surfboards
628(2)
Mo's Chowder
630(2)
W.S. Darley & Co.
632(2)
Benjapon's
634(2)
eHarmony
636(2)
D'Artagnan
638(3)
Le Travel Store
641(2)
Understanding Financial Statements, Part 1
643(2)
Understanding Financial Statements, Part 2
645(1)
Missouri Solvents
646(3)
My Own Money
649(3)
CitiStorage
652(2)
Rodgers Chevrolet
654(2)
Country Supply
656(2)
Nicole Miller Inc.
658(2)
Glidden Point Oyster Company, A.G.A. Correa & Son, Hardy Boat Cruises, Maine Gold
660(2)
Smarter.com
662(2)
Diamond Wipes International, Inc.
664(2)
Salary Envy
666(1)
Modern Postcard
667(2)
Pearson Air Conditioning & Service
669(3)
Protecting Intellectual Property
672(3)
Appendix A 675(21)
Appendix B 696(5)
Endnotes 701(18)
Glossary 719(10)
Index 729


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