| Preface |
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xv | |
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Small Business: An Overview |
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2 | (25) |
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4 | (3) |
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5 | (1) |
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6 | (1) |
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Small Businesses in the U.S. Economy |
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7 | (3) |
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9 | (1) |
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Workforce Diversity and Small Business Ownership |
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10 | (3) |
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The Value of Diversity to Business |
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12 | (1) |
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Secrets of Small Business Success |
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13 | (4) |
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13 | (3) |
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Getting Started on the Right Foot |
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16 | (1) |
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Understanding the Risks of Small Business Ownership |
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17 | |
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What Is Business Failure? |
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17 | (1) |
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Causes of Business Failure |
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18 | (1) |
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Business Termination versus Failure |
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19 | (1) |
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Mistakes Leading to Business Failure |
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20 | (1) |
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21 | |
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Manager's Notebook Straight from the Source |
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14 | (2) |
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Profile in Entrepreneurship Lifelong Trek |
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16 | (6) |
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22 | (1) |
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Questions for Review and Discussion |
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23 | (1) |
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Questions for Critical Thinking |
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23 | (1) |
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23 | (1) |
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24 | (1) |
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Chapter Closing Case Small Business Lessons from the Movies |
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24 | (2) |
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26 | (1) |
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Small Business Management, Entrepreneurship, and Ownership |
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27 | (33) |
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The Entrepreneur-Manager Relationship |
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28 | (3) |
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29 | (1) |
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Entrepreneurship and the Small Business Manager |
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29 | (2) |
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A Model of the Startup Process |
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31 | (4) |
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Your Decision for Self-Employment |
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35 | (7) |
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Pros and Cons of Self-Employment |
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35 | (3) |
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Traits of Successful Entrepreneurs |
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38 | (2) |
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Preparing Yourself for Business Ownership |
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40 | (2) |
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Forms of Business Organization |
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42 | |
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43 | (2) |
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45 | (4) |
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49 | (3) |
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Specialized Forms of Corporations |
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52 | |
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Manager's Notebook Small Business Readiness Assessment |
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30 | (7) |
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Reality Check Not All Happy Endings |
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37 | (1) |
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College Students as Entrepreneurs |
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40 | |
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Profile in Entrepreneurship Good Person, Good Business, Good Food |
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38 | (16) |
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54 | (1) |
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Questions for Review and Discussion |
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54 | (1) |
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Questions for Critical Thinking |
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55 | (1) |
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55 | (1) |
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55 | (1) |
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Chapter Closing Case Mixing Business and Friendship |
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56 | (2) |
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58 | (2) |
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PART 2 Planning in Small Business |
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Social Responsibility, Ethics, and Strategic Planning |
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60 | (33) |
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Relationship Between Social Responsibility, Ethics, and Strategic Planning |
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61 | (1) |
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Social Responsibilities of Small Business |
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62 | (5) |
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63 | (1) |
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63 | (2) |
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65 | (1) |
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66 | (1) |
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Ethics and Business Strategy |
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67 | (5) |
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68 | (1) |
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69 | (3) |
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72 | |
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73 | (1) |
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74 | (2) |
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76 | (8) |
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84 | (1) |
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Goal Setting and Strategies |
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84 | (3) |
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87 | (1) |
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Strategic Planning in Action |
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87 | |
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Profile in Entrepreneurship Doing Well and Doing Good |
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67 | (3) |
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Creating Competitive Advantage Urban Entrepreneurship |
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70 | (2) |
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Reality Check It's Not Easy Being Green |
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72 | (13) |
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Manager's Notebook Playing to Win |
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85 | (3) |
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88 | (1) |
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Questions for Review and Discussion |
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89 | (1) |
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Questions for Critical Thinking |
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90 | (1) |
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90 | (1) |
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90 | (1) |
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Chapter Closing Case Time to Change Strategy? |
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90 | (2) |
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92 | (1) |
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93 | (31) |
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Every Business Needs a Plan |
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94 | (7) |
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95 | (2) |
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The Practice: Guidelines for Writing a Business Plan |
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97 | (4) |
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101 | (13) |
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101 | (1) |
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102 | (1) |
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102 | (1) |
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102 | (1) |
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Environmental and Industry Analysis |
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102 | (1) |
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103 | (1) |
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Marketing Research and Evaluation |
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104 | (2) |
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Manufacturing and Operations Plan |
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106 | (1) |
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107 | (1) |
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108 | (1) |
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Critical Risks and Assumptions |
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108 | (1) |
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Benefits to the Community |
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108 | (1) |
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109 | (1) |
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109 | (5) |
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114 | (1) |
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114 | |
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116 | |
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@ e-biz Cool B-Plan Tools |
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96 | (2) |
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Manager's Notebook Good, Bad, and Ugly Business Plans |
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98 | (11) |
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117 | |
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Profile in Entrepreneurship Creating the Buzz |
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109 | (5) |
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Creating Competitive Advantage Competition, Please |
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114 | (4) |
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118 | (1) |
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Questions for Review and Discussion |
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118 | (1) |
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Questions for Critical Thinking |
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118 | (1) |
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119 | (1) |
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119 | (1) |
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Chapter Closing Case Diamond in the Rough |
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119 | (3) |
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122 | (2) |
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124 | (27) |
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125 | (2) |
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125 | (1) |
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126 | (1) |
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127 | (1) |
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Product-Distribution Franchising |
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127 | (1) |
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Business-Format Franchising |
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128 | (1) |
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128 | (6) |
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128 | (2) |
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Disadvantages to Franchisee |
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130 | (2) |
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132 | (1) |
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Disadvantages to Franchisor |
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133 | (1) |
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134 | (11) |
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134 | (1) |
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134 | (5) |
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139 | (1) |
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139 | (3) |
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142 | (3) |
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145 | (1) |
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International Franchising |
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145 | |
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Manager's Notebook Fast Facts |
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126 | (9) |
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136 | (7) |
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143 | |
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Profile in Entrepreneurship Subway To Go |
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135 | (12) |
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146 | (1) |
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Questions for Review and Discussion |
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147 | (1) |
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Questions for Critical Thinking |
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147 | (1) |
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148 | (1) |
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148 | (1) |
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Chapter Closing Case A Franchisor's Dilemma |
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148 | (2) |
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150 | (1) |
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Taking Over an Existing Business |
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151 | (27) |
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Business-Buyout Alternative |
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152 | (3) |
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Advantages of Buying a Business |
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152 | (2) |
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Disadvantages of Buying a Business |
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154 | (1) |
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How Do You Find a Business for Sale? |
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155 | (1) |
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What Do You Look for in a Business? |
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156 | (5) |
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157 | (1) |
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158 | (1) |
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Why Is the Business Being Sold? |
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158 | (1) |
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158 | (3) |
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161 | (4) |
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162 | (1) |
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163 | (1) |
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164 | (1) |
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The Seller's Personal Plans |
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165 | (1) |
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165 | (3) |
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What Are the Tangible Assets Worth? |
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166 | (1) |
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What Are the Intangible Assets Worth? |
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167 | (1) |
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168 | (1) |
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168 | (1) |
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169 | (1) |
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Taking Over a Family Business |
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169 | |
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What Is Different About Family Businesses? |
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170 | (1) |
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Complex Interrelationships |
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171 | (1) |
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171 | (1) |
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General Family Business Policies |
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172 | |
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Creating Competitive Advantage Do ... Due Diligence |
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153 | (6) |
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Manager's Notebook Letter of Confidentiality |
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159 | (11) |
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Declining Value of Aging Accounts Receivable |
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163 | (7) |
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Profile in Entrepreneurship More than Rice and Beans |
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170 | (3) |
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173 | (1) |
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Questions for Review and Discussion |
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173 | (1) |
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Questions for Critical Thinking |
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174 | (1) |
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174 | (1) |
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174 | (1) |
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Chapter Closing Case Tough Sale |
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175 | (2) |
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177 | (1) |
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178 | (24) |
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179 | (1) |
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Advantages of Starting from Scratch |
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180 | (1) |
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Disadvantages of Starting from Scratch |
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180 | (1) |
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180 | (5) |
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180 | (2) |
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182 | (1) |
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Starting a Business on the Side |
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183 | (1) |
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183 | (2) |
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Evaluating Potential Startups |
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185 | (5) |
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185 | (3) |
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Where Business Ideas Come From |
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188 | (2) |
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190 | |
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190 | (1) |
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Importance of Planning to a Startup |
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191 | (2) |
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193 | (1) |
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194 | (1) |
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Licenses, Permits, and Regulations |
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195 | (1) |
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195 | |
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Reality Check Startup Myths and Realities |
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186 | (4) |
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191 | |
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Creating Competitive Advantage Creativity is the Key |
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190 | (4) |
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Profile in Entrepreneurship Uber Inventor---Old School |
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194 | (2) |
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196 | (1) |
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Questions for Review and Discussion |
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197 | (1) |
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Questions for Critical Thinking |
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197 | (1) |
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198 | (1) |
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198 | (1) |
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Chapter Closing Case Turning James Prosek into ``James Prosek'' the Brand |
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198 | (2) |
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200 | (2) |
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PART 4 Financial and Legal Management |
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Accounting Records and Financial Statements |
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202 | (33) |
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Small Business Accounting |
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203 | (2) |
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How Important Are Financial Records? |
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205 | (2) |
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Accurate Information for Management |
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206 | (1) |
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Banking and Tax Requirements |
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206 | (1) |
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Small Business Accounting Basics |
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207 | (8) |
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Double- and Single-Entry Systems |
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207 | (2) |
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209 | (1) |
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Cash and Accrual Methods of Accounting |
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209 | (1) |
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What Accounting Records Do You Need? |
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210 | (4) |
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Using Financial Statements to Run Your Small Business |
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214 | (1) |
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Analyzing Financial Statements |
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215 | (7) |
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216 | (1) |
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216 | (1) |
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217 | (1) |
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218 | (1) |
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219 | (1) |
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220 | (2) |
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222 | |
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222 | (1) |
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223 | (1) |
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Cash-Flow Management Tools |
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224 | (3) |
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Strategies for Cash-Flow Management |
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227 | |
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Manager's Notebook Smart to Ask... |
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206 | (9) |
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Computerized Accounting Packages |
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208 | (7) |
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Reality check Do You Have a Business or a Hobby? |
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215 | (15) |
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225 | (5) |
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230 | (1) |
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Questions for Review and Discussion |
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231 | (1) |
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Questions for Critical Thinking |
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231 | (1) |
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231 | (1) |
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231 | (2) |
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Chapter Closing Case Keep Dancin' with the One Who Brought You |
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233 | (1) |
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234 | (1) |
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235 | (27) |
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236 | (1) |
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Initial Capital Requirements |
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237 | (3) |
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237 | (1) |
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238 | (1) |
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Additional Considerations |
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239 | (1) |
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Basic Financial Vocabulary |
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240 | (4) |
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Forms of Capital: Debt and Equity |
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240 | (3) |
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243 | (1) |
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How Can You Find Capital? |
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244 | (1) |
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244 | (1) |
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Sources of Debt Financing |
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244 | (6) |
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What If a Lender Says ``No''? |
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250 | (1) |
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Sources of Equity Financing |
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251 | (5) |
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Choosing a Lender or Investor |
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256 | |
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@ e-biz Finding Financing Online |
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245 | (2) |
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Manager's Notebook What to Do Before You Talk to Your Banker |
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247 | (4) |
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Reality Check Start a Business with Plastic? Yikes! |
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251 | (4) |
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Profile in Entrepreneurship Bootstrapping with a Necktie |
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255 | (2) |
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257 | (1) |
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Questions for Review and Discussion |
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257 | (1) |
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Questions for Critical Thinking |
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258 | (1) |
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258 | (1) |
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258 | (1) |
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Chapter Closing Case Stick It Out or Bail? |
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259 | (2) |
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261 | (1) |
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262 | (28) |
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Small Business and the Law |
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263 | (10) |
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Laws to Promote Fair Business Competition |
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264 | (1) |
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Laws to Protect Consumers |
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264 | (1) |
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Laws to Protect People in the Workplace |
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265 | (7) |
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Licenses, Restrictions, and Permits |
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272 | (1) |
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273 | (1) |
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273 | (1) |
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274 | (1) |
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274 | (1) |
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Contract Law for Small Businesses |
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274 | (3) |
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275 | (1) |
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275 | (2) |
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Laws to Protect Intellectual Property |
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277 | |
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277 | (3) |
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280 | (2) |
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282 | (1) |
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Global Protection of Intellectual Property |
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283 | |
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Reality Check Whadda Ya Do? |
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266 | (10) |
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278 | |
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@ e-biz Legal Answers Without a Retainer Fee |
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276 | (6) |
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Manager's Notebook Exercise Your Trademark |
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282 | (1) |
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283 | (1) |
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Questions for Review and Discussion |
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284 | (1) |
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Questions for Critical Thinking |
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284 | (1) |
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285 | (1) |
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285 | (1) |
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Chapter Closing Case Intellectual Property Stolen---Now What? |
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285 | (2) |
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287 | (3) |
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PART 5 Marketing the Product or Service |
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Small Business Marketing: Strategy and Research |
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290 | (23) |
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291 | (2) |
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291 | (1) |
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292 | (1) |
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Marketing Strategies for Small Businesses |
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293 | (9) |
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Setting Marketing Objectives |
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294 | (1) |
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Developing a Sales Forecast |
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294 | (3) |
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Identifying Target Markets |
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297 | (3) |
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Understanding Consumer Behavior |
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300 | (2) |
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302 | |
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303 | (5) |
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Limitations of Market Research |
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308 | |
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Reality Check And Now a Word from Our Sponsor... |
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293 | (2) |
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Profile in Entrepreneurship A Petunia by Any Other Name |
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295 | (1) |
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Creating Competitive Advantage Sometimes the Best Marketing Strategy Is a Good Defense |
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296 | (3) |
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299 | (10) |
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309 | (1) |
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Questions for Review and Discussion |
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309 | (1) |
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Questions for Critical Thinking |
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310 | (1) |
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310 | (1) |
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310 | (1) |
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Chapter Closing Case A Fork in the Road |
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310 | (2) |
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312 | (1) |
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Small Business Marketing: Product |
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313 | (28) |
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314 | (1) |
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Product: The Heart of the Marketing Mix |
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314 | (7) |
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316 | (2) |
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318 | (2) |
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Importance of Product Competitive Advantage |
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320 | (1) |
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321 | (1) |
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Purchasing for Small Business |
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321 | (3) |
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322 | (1) |
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322 | (2) |
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324 | (3) |
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324 | (1) |
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Investigating Potential Suppliers |
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324 | (3) |
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327 | (2) |
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How Much Inventory Do You Need? |
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327 | (1) |
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Costs of Carrying Inventory |
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328 | (1) |
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329 | |
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Reorder Point and Quantity |
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330 | (1) |
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330 | (1) |
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330 | (2) |
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332 | (1) |
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Electronic Data Interchange |
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332 | (1) |
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333 | (1) |
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Materials Requirements Planning |
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334 | |
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Profile in Enterpreneurship The Customer is King with ``Shoppertainment'' |
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317 | (2) |
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Reality Check Slotting Fees: Unfair for Small Businesses? |
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319 | (16) |
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328 | (7) |
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335 | (1) |
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Questions for Review and Discussion |
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336 | (1) |
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Questions For Critical Thinking |
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336 | (1) |
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336 | (1) |
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337 | (1) |
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Chapter Closing Case Keeping the Business Social |
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337 | (3) |
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340 | (1) |
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Small Business Marketing: Place |
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341 | (32) |
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Small Business Distribution |
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342 | (3) |
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Location for the Long Run |
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345 | (2) |
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347 | (2) |
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349 | (3) |
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352 | (4) |
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354 | (1) |
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354 | (1) |
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355 | (1) |
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356 | (4) |
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Central Business Districts |
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356 | (1) |
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356 | (2) |
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358 | (1) |
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358 | (1) |
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358 | (2) |
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360 | (4) |
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360 | (1) |
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360 | (2) |
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362 | (1) |
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362 | (2) |
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364 | (1) |
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365 | |
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365 | (2) |
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367 | (1) |
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368 | |
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Profile in Entrepreneurship Advantage by Location |
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345 | (8) |
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Manager's Notebook GIS: ``Where'' and ``Who'' |
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353 | (4) |
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Creating Competitive Advantage Economic Action Downtown |
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357 | (2) |
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Reality check Incubation Variations |
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359 | (9) |
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368 | (1) |
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Questions for Review and Discussion |
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369 | (1) |
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Questions for Critical Thinking |
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369 | (1) |
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370 | (1) |
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370 | (1) |
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Chapter Closing Case Going Big-Box or Not? |
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370 | (2) |
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372 | (1) |
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Small Business Marketing: Price and Promotion |
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373 | (33) |
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374 | (5) |
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375 | (1) |
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376 | (2) |
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378 | (1) |
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379 | (2) |
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Pricing-Setting Techniques |
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381 | (3) |
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Customer-Oriented Pricing Strategies |
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382 | (1) |
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Internal-Oriented Pricing Strategies |
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383 | (1) |
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384 | (1) |
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384 | (5) |
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Extending Credit to Your Customers |
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385 | (3) |
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Collecting Overdue Accounts |
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388 | (1) |
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389 | |
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389 | (6) |
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395 | (1) |
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396 | (1) |
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397 | (2) |
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399 | |
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Reality Check What Price is Too Low ... or Too High? |
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377 | (13) |
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Profile in Entrepreneurship Hitting the Streets |
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390 | (1) |
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Creating Competitive Advantage Guppy in a Shark Tank: Small Business, Big Trade Shows |
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391 | (7) |
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@ e-biz Wadda Ya Lookin' At? |
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398 | (2) |
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400 | (1) |
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Questions for Review and Discussion |
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400 | (1) |
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Questions for Critical Thinking |
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401 | (1) |
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401 | (1) |
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402 | (1) |
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Chapter Closing Case Go Big or Go Home |
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402 | (2) |
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404 | (2) |
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PART 6 Managing Small Business |
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International Small Business |
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406 | (29) |
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Preparing to Go International |
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408 | (3) |
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408 | (1) |
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International Business Plan |
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408 | (1) |
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409 | (2) |
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Establishing Business in Another Country |
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411 | (2) |
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411 | (1) |
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411 | (1) |
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411 | (1) |
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International Joint Ventures and Strategic Alliances |
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412 | (1) |
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412 | (1) |
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413 | (7) |
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415 | (1) |
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416 | (1) |
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Identifying Potential Export Markets |
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417 | (3) |
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420 | (1) |
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Financial Mechanisms for Going International |
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421 | (3) |
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421 | (1) |
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Managing International Accounts |
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422 | (1) |
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423 | (1) |
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424 | (1) |
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The International Challenge |
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424 | |
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Understanding Other Cultures |
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425 | (2) |
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International Trading Regions |
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427 | (2) |
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|
429 | |
|
Profile in Entrepreneurship Hot Tchotchkes |
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413 | (1) |
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Reality Check Deepset Darkest Continent |
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414 | (9) |
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@ e-biz 6.6 Billion Potential Customers |
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423 | (7) |
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430 | (1) |
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Questions for Review and Discussion |
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431 | (1) |
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Questions for Critical Thinking |
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431 | (1) |
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432 | (1) |
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432 | (1) |
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Chapter Closing Case Hypergrowth Needed |
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432 | (2) |
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434 | (1) |
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Professional Small Business Management |
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435 | (29) |
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437 | (3) |
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Four Functions of Management |
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437 | (1) |
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437 | (3) |
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440 | (5) |
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440 | (2) |
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Transition to Professional Management |
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442 | (2) |
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The Next Step: An Exit Strategy |
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444 | (1) |
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445 | (10) |
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446 | (2) |
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448 | (1) |
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449 | (1) |
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449 | (4) |
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453 | (2) |
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455 | (1) |
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Special Management Concerns: Time and Stress Management |
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455 | |
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455 | (2) |
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|
457 | |
|
@ e-biz Help Me, Help Me, Help Me |
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|
438 | (9) |
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Manager's Notebook Entrepreneurial Evolution |
|
|
447 | (3) |
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Creating Competitive Advantage Motivating Without Breaking the Bank |
|
|
450 | (4) |
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Profile in Entrepreneurship Smooth Operator |
|
|
454 | (5) |
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459 | (1) |
|
Questions for Review and Discussion |
|
|
459 | (1) |
|
Questions for Critical Thinking |
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460 | (1) |
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460 | (1) |
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460 | (1) |
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Chapter Closing Case Family Matters |
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461 | (2) |
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463 | (1) |
|
Human Resource Management |
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|
464 | (32) |
|
Hiring the Right Employees |
|
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465 | (1) |
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466 | (1) |
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466 | (1) |
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467 | (1) |
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467 | (4) |
|
Advertising for Employees |
|
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467 | (2) |
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469 | (1) |
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469 | (1) |
|
Executive Recruiters (Headhunters) |
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469 | (1) |
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469 | (1) |
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469 | (1) |
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470 | (1) |
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|
471 | (6) |
|
Application Forms and Resumes |
|
|
471 | (1) |
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471 | (3) |
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|
474 | (2) |
|
Temporary Employees and Professional Employer Organization (PEO) |
|
|
476 | (1) |
|
Placing and Training Employees |
|
|
477 | (3) |
|
Employee Training and Development |
|
|
477 | (2) |
|
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479 | (1) |
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|
480 | (7) |
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480 | (1) |
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|
481 | (1) |
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|
482 | (5) |
|
When Problems Arise: Employee Discipline and Termination |
|
|
487 | |
|
|
|
487 | (3) |
|
|
|
490 | |
|
Manager's Notebook Don't Even Ask! |
|
|
472 | (10) |
|
Sixty-Second Guide to Training Your First (or Fiftieth) Employee |
|
|
478 | (11) |
|
|
|
489 | |
|
Profile in Entrepreneurship Cooking up a Cause |
|
|
482 | (9) |
|
|
|
491 | (1) |
|
Questions for Review and Discussion |
|
|
492 | (1) |
|
Questions for Critical Thinking |
|
|
493 | (1) |
|
|
|
493 | (1) |
|
|
|
493 | (1) |
|
Chapter closing case Switch to an HSA or Not? |
|
|
494 | (1) |
|
|
|
495 | (1) |
|
|
|
496 | (23) |
|
Elements of an Operating System |
|
|
498 | (2) |
|
|
|
498 | (1) |
|
|
|
498 | (1) |
|
|
|
498 | (1) |
|
|
|
499 | (1) |
|
|
|
500 | (1) |
|
Types of Operations Management |
|
|
500 | (2) |
|
Operations Management for Manufacturing Businesses |
|
|
500 | (1) |
|
Operations Management for Service Businesses |
|
|
501 | (1) |
|
|
|
502 | (3) |
|
Ways to Measure Manufacturing Productivity |
|
|
502 | (1) |
|
Ways to Measure Service Productivity |
|
|
503 | (2) |
|
What About Scheduling Operations? |
|
|
505 | (3) |
|
|
|
506 | (1) |
|
|
|
507 | (1) |
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|
|
507 | (1) |
|
|
|
507 | (1) |
|
Quality-Centered Management |
|
|
508 | (2) |
|
Six Sigma in Small Business |
|
|
508 | (2) |
|
|
|
510 | (1) |
|
How Do You Control Operations? |
|
|
510 | |
|
Feedforward Quality Control |
|
|
510 | (1) |
|
Concurrent Quality Control |
|
|
511 | (2) |
|
|
|
513 | |
|
Reality Check Stretching the Supply Chain |
|
|
499 | (5) |
|
|
|
507 | |
|
Profile in Entreprenuership It's Not Easy |
|
|
504 | (6) |
|
|
|
510 | (3) |
|
|
|
513 | (1) |
|
Questions for Review and Discussion |
|
|
514 | (1) |
|
Questions for Critical Thinking |
|
|
514 | (1) |
|
|
|
514 | (1) |
|
|
|
515 | (1) |
|
Chapter Closing Case Made in the U. S. of A. |
|
|
515 | (2) |
|
|
|
517 | (2) |
| Appendix: Complete Sample Business Plans |
|
519 | (22) |
| Notes |
|
541 | (9) |
| Answers to Test Preps |
|
550 | (3) |
| Index |
|
553 | |