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Resumen del libro
| Publisher Summary 1 |
| A Greek economist with one foot in academia and the other in business, Mourdoukoutas reports conclusions from his study of the Japanese economy since the late 1980s. Over the years he has become less impressed with the economic growth, electronic gadgets, and management system, and more impressed with the rise of living standards closer to those of other industrialized countries. The shift from producer prosperity to consumer prosperity, he says, is being driven by competition, deregulation, and corporate and industry restructuring. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com) |
| Publisher Summary 2 |
| Mourdoukoutas New Emerging Japanese Economy documents the rise of the old Japan economy, identifies the reasons and their domestic and international effects, then charts Japan's rapid decline, and the effects that this largely unexpected event had on the conduct of business globally. But now the signs point to Japan's economic recovery - and the importance of this cannot be overestimated. Not only will it provide benefits to the Japanese people, these same benefits will extend to Japan's trading partners worldwide. The result will be new opportunities, but new challenges as well for unwary foreign management. Mourdoukoutas analyzes the Japanese economy, from rise to fall to rise again, and relates his findings, analyses, and interpretations directly to the conduct of world trade, not only between Japan and the U.S. but with other partners as well. In doing so he makes it possible for corporate management at the highest levels to determine for itself what its strategic response should be - how to select, create, and sell innovative goods and services, and how to design new business methods to maximize gains and guard against losses. The result is a rigorously pragmatic, readable guide for international business people in various capacities and at the highest corporate levels, as well as a challenging, provocative analysis for individuals interested in business management and world trade. |
| Publisher Summary 3 |
| The book is in three parts. The first part is a discussion of Japan's Old Economy, the institutions and policies that contributed to the country's phenomenal success, the frictions they caused with her citizens and trade partners; and the contribution of these frictions to the rise of the New Economy. The second part is a discussion of how Japan's New Economy has benefited world business; and the current trends and opportunities. The third part is a discussion of a strategy that assists foreign companies to take advantage of Japan's New Economy. |
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