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Resumen del libro
| Publisher Summary 1 |
| Explains the processes of American cultural imperialism in the age of globalization, using professional basketball as an example of hyper-capitalism. |
| Publisher Summary 2 |
| From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brazen, massively wired new world to sell their products in every corner of the globe. In recent years, mass protests have failed to check globalization's spread. Indeed, Walter LaFever argues, the horrors of September 11th have to be understood in the context of globalization's causes and effects. His often-scathing examination of Nike and its particular dominion over the global marketplace links with the story of Michael Jordan and professional basketball to open a revealing window on American society today. LaFeber's timely analysis shows how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time. |
| Publisher Summary 3 |
| LaFeber (history, Cornell U.) uses professional basketball as an example of the processes of cultural imperialism in the age of globalization. The iconic stature gained by basketball star and Nike endorser Michael Jordan is analyzed in reference to the global reach of the media, Nike's marketing power, and the American government's efforts to aid American capitalism. Although Jordan stands as the centerpiece of the discussion, LaFeber frequently diverges into discussions of such topics as the profit motives of the National Basketball Association, efforts to resist cultural imperialism around the world, and the impact of communication and information technology advances. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) |
| Publisher Summary 4 |
| Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind?one pair of feet?at a time. |
| Publisher Summary 5 |
| With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."?Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."?Barbara Rudolph, Chicago Tribune |
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